Hot Trends in Trade Shows for 2018
The way people visit and experience trade shows today has changed dramatically from just a year ago. It used to be all about giveaways, networking, finding out who’s speaking, and what parties are the best to attend. Trade shows have outgrown most of these areas, and event managers have tweaked them in ways that force attendees to pay attention, gain knowledge, and be proactive in participation. So, what are the latest and greatest trends seen at trade shows in 2018? Read More
Seven Secrets to Owning the Tradeshow in 2018
Conferences, tradeshows and exhibits are a battleground for consideration. The ocean of competition is overwhelming. Your booth needs to incorporate the latest in technology and innovation, along with a dash of that little something extra, to win the lead war. In spite of the fact that being the conversation of the display lobby can be troublesome, this is the year you could own the tradeshow with a little planning, Read More
Creating Trade Show Customer Engagement If You’re Exhibiting or Not
The promise of the trade show, for some building products manufacturers, is beginning to lose its luster. As a demand generation agency, we hear conflicting views about the pros and cons of the trade show exhibit as a way to increase demand.
Traditional trade show marketing, via exhibits on the trade show floor, certainly has its merits — meeting customers face-to-face, learning about competitor strategies, seeing what’s new in the industry.
But for some companies, the ROI from trade show marketing can be difficult to quantify. And in an era where technology is replacing face-to-face engagement, Read More
Top Trade Show Trends for 2018
We are entering one of the busiest times of year for event and trade show managers. Budgets and plans are due for next year’s show calendar and the fall historically hosts the most events. Added to that, many companies hold an annual sales or strategy meeting at the end of the calendar year (or at the beginning of the New Year) that requires a lot of attention and planning. With that in mind, we thought it would make sense to revisit our Top 5 Trade Show Trends from the beginning of 2017 to see if there are any notable updates to helpRead More
Showcase Your Customers
Even if your product may not be visually stimulating, engage your customers, they may have stories that involve using your product.
The goal is to highlight a down-to-earth story in a visual way.
You might think that counting likes is a little bit less data-driven than you need to be. But, on Instagram, a brand should focus on engagement and followers. Your in-house team can’t necessarily keep producing amazing visuals all year!Read More
Before, During and After a Trade Show: 12 Tips to Market Your Business Effectively at Trade Shows
Not sure if a trade show is the right way to market your business? For a B2B brand, advertising at trade shows can be an enormous boon, unfortunately many struggle to generate new business—frequently because they aren't clear about their own goals or fail to develop a comprehensive strategy for the event.
Before the Show
Begin planning months before the event.
Trade shows are a huge investment in both time and money. You’ve likely registered and requested a booth months in advance, so you have little excuse to procrastinate on your promotion strategy. Especially if you intend to use direct mail or dedicated landing pages for promotion, you’ll need to meet deadlines at least a few weeks in advance to account for design,Read More